Minister is spreading the message about Danish organic products
Not only Danes like Danish organic products. Danish Ø-labelled organic products are booming on export markets. From 2014 to 2015, exports rose by 15%, and this trend must continue. A new survey has just confirmed that Danes can continue to boast that more people in Denmark buy organic products than anywhere else. However, the world has also found a taste for organic products, and this is good for Danish exports.
Minister for Environment and Food, Esben Lunde Larsen, will be taking part in the international Biofach fair for organic products in Nürnburg to help put focus on Danish organic products.
- I have high ambitions that Danish organic farming and products should grow year by year. Therefore, I’m going to Biofach to support Danish enterprises in their efforts to create continued growth for organic exports, said Esben Lunde Larsen.
Among other things, the Minister will take part in the ”World of HoReCa” event at the fair, at which he and other leading members of international interest organisations will put focus on how to promote organic products in restaurants and public-sector kitchens.
In this context, one of the Danish success stories Mr Lunde Larsen will be taking with him is the “Det Økologiske Spisemærke” label.
- We can observe that many countries are showing great interest in the “Det Økologiske Spisemærke” label, because they can see that the label has helped make organic products much more widespread in Danish restaurants and canteens. If we can spread the idea to other countries, we’ll be giving organic products a boost so that they appear on restaurant menus in these countries too. And of course I hope that many of these organic products will be bought from here in Denmark, said Esben Lunde Larsen.
The label is a Danish invention that restaurants and other eateries can use to label how much on their menus is based on organic ingredients. The restaurants that almost exclusively use organic products can embellish their walls with a gold label, while the Danish Veterinary and Food Administration issues silver and bronze labels to eateries with a slightly lower percentage of organic ingredients on their menus, although still a considerable proportion.
85% of Danish organic exports go to Europe. In 2015 Denmark exported organic products worth almost DKK 1.7 bn.
In 2015, 39% of Danish organic exports went to Germany.
Danish organic exports to Asia tripled from 2014 to 2015, with exports of just over DKK 250 mill.
Denmark sells a higher percentage of organic food compared with total food sales than any other country in the world. Denmark sells 8.4% organic compared with the second and third highest countries, Switzerland and Luxembourg, with an organic market share of 7.7% and 7.5%, respectively.
Last year, the Danish Government set up Europe’s first organic business team. This year, they will present their recommendations for how Denmark can achieve a stronger, market-driven organic sector.
Selected highlights from the Minister’s programme
|08:45||Opening of Organic Denmark/Bio aus Dänemark - stand 5-115 in hall 5.|
|09.40-10:20||Round-table meeting with selected representatives from enterprises and businesses.|
|10:30-11:30||Participation in the Nürnberg Fair event ‘World of HoReCa’ in hall 7, stand 7-167|
|12:30||Participation in opening ceremony for the Nürnberg Fair (Hall Tokio)|
|13.00||Participation in the official opening ceremony for Biofach|
Malene Kristensen, Press Secretary, Ministry of Environment and Food, tel. +45 22 13 08 34, email:firstname.lastname@example.org
Danish Veterinary and Food Administration, press office, tel.: +45 22 84 48 34