China opens its doors for Danish sausages and pork products
Demand for high-quality food products from the growing Chinese middle class is becoming ever stronger. Now, Chinese consumers can look forward to more Danish pork products in supermarket cold counters.
Today, Denmark exports large amounts of frozen pork and by-products to China, and after many years of work, it is now possible to export heat-treated pork like sausages and ham to China.
“We’ve signed an important agreement today, here in the Great Hall of the People on Tiananmen Square. Soon, quality Danish salami, sausages and ham will be on their way to China, boosting Danish export revenues and Danish jobs. I know that the food industry is very excited about the new opportunities, and so am I,” said Mr. Lunde Larsen.
The industry estimates that the new agreement could be worth up to DKK 250 mill. in export revenues every year.
“Negotiating the agreement has been a huge task for the embassy, the Danish authorities and the food industry. It has taken more than ten years because the Chinese want the very best food safety and they leave no stone unturned in ensuring this. That they can meet the stringent Chinese demands is a huge pat on the back for Danish enterprises,” said Mr. Lunde Larsen.