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How to ensure that urban people who live separated from where food is produced have the sufficient and useful knowledge to act upon? And how to provide better food information in order to navigate in the ‘food jungle’ and for everybody to make better food choices?

Why discuss ‘better food through better information’?
Today, the modern food services and the modern urban consumers are overloaded with information from all sides about which food choices to make in order to stay healthy, happy and fit. It can be a ‘jungle’ to navigate between the well-meaning pieces of advice from family members and friends, food producers, self-appointed food gurus, experts, food bloggers, opinion leaders, the food authorities etc. on what food choices to make. On the other hand it is also a huge challenge to get through with the right, relevant and trustworthy information - to whom it may concern.

Urbanization gives most people a distanced relationship with and knowledge about how the food they eat is produced. Living in the city means a greater distance to farmers, food production and nature for most people. Therefore, there is a huge need to improve urban citizens’ and urban kitchens’ food skills in order to provide the right information to make better food choices.

Providing the kitchens – professional and private - with relevant information comes in many possible forms, e.g., labelling, food-based dietary guidelines, nudging and as in different ways of education. Likewise there are many different actors delivering information in different forms, e.g., producers, private labelling companies, retailers, authorities, media, etc.

Social media is playing an increasingly important role in enhancing food information as a game-changer. The proliferation of social media applications such as online communities, social networking sites, and blogs provide people with new means for receiving and providing information. Social media opens a huge window of opportunity for both private and professional food stakeholders to contribute to the information flow and how to pack one’s knowledge and need for reality still has to be considered by everyone. Andproviding information also comes a huge responsibility.

Challenges of ‘Better Food through Better Information’ – investigating the problem:

  • How do social media and international community influence the food business’ scene of communication?

  • How can suppliers, retailers, bloggers and authorities support families and consumers in making healthier and better food choices through nudging or creative ideas?

  • How do the enormous amount of information about food on labels, in public nutrition recommendations, different opinions and debate about food and gastronomy contribute to better food choices for urban citizens?

Solutions - investigating opportunities of ‘Better Food through Better Information:

  • Urban people  can get transparent and trustworthy information about food from those who are responsible.
  • Public information in new and different forms can support the urban citizen to choose healthy and tasty food on a daily basis.
  • Better food skills and food literacy can help reconnecting the urban citizen with farming and food production. 

How to ensure that urban people who live separated from where food is produced have the sufficient and useful knowledge to act upon? And how to provide better food information in order to navigate in the ‘food jungle’ and for everybody to make better food choices?

Why discuss ‘better food through better information’?
Today, the modern food services and the modern urban consumers are overloaded with information from all sides about which food choices to make in order to stay healthy, happy and fit. It can be a ‘jungle’ to navigate between the well-meaning pieces of advice from family members and friends, food producers, self-appointed food gurus, experts, food bloggers, opinion leaders, the food authorities etc. on what food choices to make. On the other hand it is also a huge challenge to get through with the right, relevant and trustworthy information - to whom it may concern.

Urbanization gives most people a distanced relationship with and knowledge about how the food they eat is produced. Living in the city means a greater distance to farmers, food production and nature for most people. Therefore, there is a huge need to improve urban citizens’ and urban kitchens’ food skills in order to provide the right information to make better food choices.

Providing the kitchens – professional and private - with relevant information comes in many possible forms, e.g., labelling, food-based dietary guidelines, nudging and as in different ways of education. Likewise there are many different actors delivering information in different forms, e.g., producers, private labelling companies, retailers, authorities, media, etc.

Social media is playing an increasingly important role in enhancing food information as a game-changer. The proliferation of social media applications such as online communities, social networking sites, and blogs provide people with new means for receiving and providing information. Social media opens a huge window of opportunity for both private and professional food stakeholders to contribute to the information flow and how to pack one’s knowledge and need for reality still has to be considered by everyone. Andproviding information also comes a huge responsibility.

Challenges of ‘Better Food through Better Information’ – investigating the problem:

  • How can we ensure that information about food from suppliers, retailers, bloggers and public authorities is reliable and can be trusted in an urbanized world?
  • How can suppliers, retailers, bloggers and authorities support families and consumers in making healthier and better food choices through nudging or creative ideas?
  • How do the enormous amount of information about food on labels, in public nutrition recommendations, different opinions and debate about food and gastronomy contribute to better food choices for urban citizens?

Solutions - investigating opportunities of ‘Better Food through Better Information:

  • Urban people  can get transparent and trustworthy information about food from those who are responsible.
  • Public information in new and different forms can support the urban citizen to choose healthy and tasty food on a daily basis.
  • Better food skills and food literacy can help reconnecting the urban citizen with farming and food production. 

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